Student Aid Services helps institutions effectively communicate a branded, highly targeted value proposition to prospective students through a variety of tools, including a personal student prospectus (PSP).
The PSP is a unique and dynamic communication tool generated for prospective students using data from your institution, the NPC and/or FAFSA entry. Customized exclusively for each individual student, it offers highly accurate cost and student aid award information.
In addition, student information is used to match the individual prospective student with unique institutional merits, features and benefits—such as academic opportunities (e.g., major degree, specialty programs, sports programs, internships, etc.), as well as information and insights on the school’s culture and campus life.
Each PSP is printed in full color on top-quality paper to create a booklet that is sure to make an impression in the mailbox.
Using student data and preferences, each document is created individually for each student.
Your institution’s value and uniqueness will be delivered directly to the hands of your students and their families.
With scalable implementation fees comparable to existing marketing communications, even the slightest increase in the enrollment yield can deliver a positive return on your investment.